He called the moments that defined a generation. He helped build the most profitable era the industry has ever seen. And Vince McMahon fired him. More than once. More than twice. More times than anyone should be willing to count. This is the story of Jim Ross — from a commentary table in the Nevada desert in 1993, to the Attitude Era matches that will live forever, to the quiet, persistent campaign by the most powerful man in wrestling to diminish the one thing he could never control: the way the audience felt about JR. We cover it all. The legacy. The firings. The Attitude Era and the talent Ross helped shepherd into the most explosive period in WWE history. And the reason — confirmed by Ross himself and corroborated by a former WWE announcer personally asked to replace him — that Vince McMahon secretly hated the most beloved commentator in wrestling history. The answer is more human, and more uncomfortable, than you might expect. If you enjoyed this video, subscribe for more deep-dive wrestling history.
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