Digital Learning

Subscribe on YouTube: Follow on Twitter: /lbs Julian Birkinshaw, Professor of Strategy & Entrepreneurship at London Business School explains the characteristics of the new online course: Managing the Company of the Future. By looking at the new technologies changing the world, the influence of Generation Y, and the impact of the emerging markets, the course explores the challenges of the current and future business landscape. About the Managing the Company of the Future Online Course: The aim of Managing the Company of the Future online course is to provide participants with an extensive framework which will allow them to understand traditional principles of management along with the upcoming new principles, whose importance is increasing considerably. Learn more: About Julian Birkinshaw: Professor Julian Birkinshaw was ranked 39th in the 2013 Thinkers50 list of the top global management thinkers. In 2009, he was awarded an Honorary Doctorate by the Stockholm School of Economics. Profe

Subscribe on YouTube: Follow on Twitter: /lbs Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. About the Brand Management: Aligning Business, Brand and Behaviour Course: The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: How to build brands from

Subscribe on YouTube: Follow on Twitter: /lbs About the course If you’re an entrepreneur at any stage of your journey, or even an aspiring one, and you need money to start or grow your business, this course is for you. This course will introduce, and help you put to use in your startup, the five models through which your customers can – and will, if you ask them! – fund your business. These five time-tested models have been put to use by entrepreneurial superstars like Michael Dell, Bill Gates, Richard Branson and more. Sadly, though, the five models are rarely talked about and not widely understood. Until now! The five models will be brought to life by the real-world stories of an inspiring collection of incredibly creative entrepreneurs from around the world – including successes and failures – through a series of captivating no-holds-barred interviews with founders and others, and investors, too. Learn more: About John Mullins John Mullins is an Associate Professor of Management Pra