In 1990, Vince McMahon had already conquered professional wrestling. So he set his sights on bodybuilding. What followed was one of the most spectacular business failures in sports entertainment history. The World Bodybuilding Federation promised million-dollar contracts, prime-time television, and a full-scale assault on the IFBB's dominance. For one brief moment, it looked like McMahon was about to do to bodybuilding what he had done to wrestling. Then everything collapsed. Steroid scandals. Depleted athletes. 3,000 pay-per-view buys. A humiliating phone call to the Weider brothers. This is the full story of the WBF — from its bold declaration of war at the 1990 Mr. Olympia to its quiet death in the summer of 1992. 🔔 Subscribe for more untold stories from the world of wrestling and sports entertainment. #WBF #VinceMcMahon #Bodybuilding #WWF #SportsEntertainment
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